Following the 1984 incident, Jackson and Pepsi settled out of court. Always the humanitarian, Jackson donated his $1.5 million settlement to the Brotman Memorial Hospital in Culver City, California, establishing the Michael Jackson Burn Center for Children.
$5 for posterity! We Love You, Michael
Michael Jackson Pepsi Ad Footage Unearthed From 1984 Shoot
The Link above goes directly to the Rolling Stone Magazine Story which has the video. Elsewhere below is their embed code.
MJS has decided that the graphic nature of the video, while informative, is not suitable for all MJS members or some of Michael’s fans.
Rolling Stone reported on July 15, 2009: As the video shows, the premature pyrotechnics exploded on a nearby Jackson when his back was turned to the camera, with sparks igniting the singer’s hair. Jackson, unaware that he’s on fire, continues to perform until he is rushed by dozens of stagehands who quickly help douse the flames. After the fire extinguishers are emptied and the chaos has died down, Jackson emerges with obvious burns on his scalp, with patches of barren flesh where there was hair seconds before. Jackson was rushed to the hospital, but not before reassuring the audience of 3,000 that he was okay.
Here is the Rolling Stone Embed code to watch the video andwe are especially grateful to Rolling Stone Magazine for sharing this with MJS: It doesent work for everyone:
http://player.ooyala.com/player.js?embedCode=dvbDhwOrk6W-3JHmIQ6oTEN9vy8xm_oJ&width=325&height=275
The player is available from http://www.ooyala.com/ and we do not get anything for referring you to them so please join MJS!
A tragic postscript to the incident, according to reports, is that Jackson’s recovery from the burns was what led to the singer’s eventual use of painkillers and prescription medications, an addiction that — pending the results of the toxicology report — might have caused Jackson to suffer the sudden cardiac arrest that ended his life on June 25th. Jackson’s nurse/nutritionist said the singer was “adamant” about receiving the powerful intravenous sedative Propofol, while Jackson’s former security guards told law officials that Jackson consumed as many as 30 to 40 Xanax pills a day in 2004. Even Jackson’s family was concerned about the singer’s drug use, with sister Janet reportedly attempting — and failing — to stage an intervention.
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